Hundreds, if not thousands, of books are published every day but only a very small few ever make it to our Book section. Some are targeted at such a small community, they may not sell 100,000 copies. But to those passionate about that hobby – be it golf, military history, cars, James Bond, or business – those books become old favorites.
Every once in a while, a book comes out that seems to be read by every guy we talk to that we consider a good customer of ours. The Tipping Point is a perfect example. You’d be hard-pressed to find a professional male in the Bay Area that has not read the book; it reached a "tipping point" of its own. The Da Vinci Code would certainly fit in that category as well.
A few months back, we added Freakonomics to our "Executive Reading" section because, not only did we find it especially fascinating, we found that many of our customers were reading it.
While it has thrived on the New York Times best seller list for months already, it is in the news again courtesy of radio host and former Reagan administration Secretary of Education Bill Bennett. The controversy swirls around two topics always sure to incite emotion: race and abortion. And while it doesn’t matter what we think one way or the other, the recent brouhaha over Bennett’s references to Freakonomics is just one more reason why you’ve got to read this book.