Testosterone. That is the overwhelming aura of our 4,000 square foot showroom in an old machine shop in San Francisco’s South of Market (SOMA) neighborhood. And it’s not just the crane, power grids, welded platforms, stenciled signage, 40 foot ceilings, and huge garage door that doubles as an entrance.
By the time you add the ten foot tall stuffed Kodiak and the giant walrus head — both on loan from Mulholland Brothers’ private collection — the Harley-Davidson Fat Boy, the garage full of exotic sports cars next door at Club Sportiva, and all of our luxury mens goods, you have a strange sense you have entered a toy store for the modern gentleman.
And having kept this space our little secret since we moved into it last Fall, it felt like the right time to throw a party and introduce it to friends, family, and local customers. On August 11th, over 150 guests stopped by for wine from Clos La Chance, appetizers, Martinis & Manhattans, and cigars from Zino Platinum.
Guests also enjoyed gift bags stocked with goodies from Mulholland Brothers, Michael Toschi, Morgan Grays, Truefitt & Hill, Anthony Logistics, Moxie for Men, The Art of Shaving, and Wurkin Stiffs.
If you’d like to experience the event through photos, check out the Gallery from the evening’s festivities. Or better yet, become a customer and join us for our next event in November.