The Art of Shaving in the News

Fusion Chrome Collection
The Art of Shaving has been around now for a little over 10 years with 26 stores throughout the country, but it feels like they are on the cusp of really breaking out. Last night, the two founders, Eric Malka and Myriam Zaoui were featured on CNBC’s The Big Idea with Donny Deutsch. The theme of the show was "Zero to Millions" with the idea being that the show would feature businesses whose founders were told they had no chance of success. They have certainly proved the doubters wrong.

Even more exciting is a new line of products that will hit our shelves on October 1st. No, we’re not talking about the new convenient Carry-On Kits that contain TSA-approved grooming products in a clear Ziploc bag. We’re also not talking about their sleek new leather Dopp Kit. We are talking about a new line of shaving tools called the Fusion Chrome Collection.

The Fusion Chrome Collection features razors designed specifically for Gillette’s® Fusion Razor. A Power Razor features the button required to activate the Fusion’s micro-pulses, and also includes a spotlight that will illuminate those pesky hairs that hide in the shadows. A Manual Razor will also be available for those that want 5 blades but don’t need the vibration (you know who you are). A special brush is also made to match, and two different stands — one for just the Razor, one for the Razor & Brush.

The line has not even been photographed yet; the photo above is a scanned copy of a digitized rendering of the Razor, Brush, & Stand so we could at least whet your appetite. If you’re like us, and you have to be the first on your block to have the shiny new toy, we have made the entire line available for pre-orders…sight unseen!

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