Audi & BMW Jump the Snark

Has anyone else noticed how popular the word "snark" is becoming? We have always tried to project a "tongue-in-cheek" attitude in the way we present ourselves to the outside world, and I think we always used "tongue-in-cheek" because it sounded more sophisticated than "sarcastic" or "smart ass". Sure enough, a quick report on Google Trends shows that 2009 may be the year we "jump the snark".

All of which is a long way to get to Slate’s "The Big Money" site which points to a video of Audi and BMW hoisting dueling billboards in Santa Monica, evidently in a contest to see who can be the "snarkiest". Personally, I like both ads, although I give the upperhand to BMW since they got to respond. Then again, Audi’s marketing department may already be at work…

James Surowiecki of the New Yorker adds, "some day all billboards will probably be LCD screens, and this video will be an interesting historical artifact."

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