…of On The Fly on Facebook, you should carefully weigh the pros and cons over a fine cigar and a snifter of cognac and we’re confident you’ll hit the Fan button. We’re using our Facebook page for 2 simple purposes right now:
1. Our "Deal of the Day" which is not quite daily, but a heckuva deal when published (we actually posted 2 the other day so maybe that makes up for other days we missed). These are often items that, for whatever reason, we don’t want to advertise the deal on our main website, but we’re eager to move it. Right now there are cufflinks at over 60% off and a badger shave brush for 60% off to the first responders. We’ll continue to post small-batch offers exclusively on our Facebook page.
2. Events held in the San Francisco store will always be posted to Facebook in case our emails don’t make it to you.
While we haven’t announced anything official yet, it’s likely we’ll post a special promotion to Facebook fans as well once we hit the magic number of 1,000 fans as that may enable us to claim our vanity page! But you gotta be in it to win it.