We haven’t yet announced the news, but…coming soon to 1 Embarcadero Center: an 800 sq ft shop dedicated exclusively to Bills Khakis and Wolverine boots. If you’ve been in our San Francisco store lately, you may have noticed that the place is bursting at the seams with inventory, and this addition will give us some room to spread out and better showcase merchandise that deserves to be seen and touched and tried on.
We just took possession of the space yesterday, which is right across the hall from our flagship store, and we hope to open the new shop on Tuesday, October 26th: the day of Wolverine’s 721LTD launch party at Wingtip.
Yesterday, I spent the better part of the afternoon moving in fixtures & store supplies, removing paint tape, and rolling in the store’s Harley Fat Boy. Against the advice of others, I also removed the vinyl frosting on the windows that would have hidden the work going on inside. Sure, this would have made for a nicer "surprise opening", but with so many papered-up storefronts these days, I had to pull the vinyl off just for the catharsis. To heck with this Depression!
The store is a "pop-up shop" of sorts — we didn’t sign a long-term lease on the store, but we’re willing to bet on it’s success. Bills Khakis and Wolverine are two great tastes that taste great together. We hope you’ll come by both of our stores and pay us a visit.