Why did I buy something called Royal Highnies?

Royal HighniesConsidering one member of our Board of Directors hates the name On The Fly, I am always the last to comment on any other company’s choice of a name. But that doesn’t mean I didn’t think long and hard about bringing in a boxers and loungewear brand called Royal Highnies.

The problem is, to say that they "make boxers and loungewear" insults what they do — their boxers and loungewear are made of 400 count Pima cotton. As we say on their brand page, they are ridiculously luxurious, and at $75 for 2 pair, they’re not that much more expensive than many other quality boxers often made of shirting fabrics.

I couldn’t not add the line to our store and site because I know they’ll make a truly great gift: most men probably wouldn’t buy them for themselves, but whose Significant Other doesn’t want their partner to lounge around the house in obscene luxury for just $75. 

I still cringe a little when saying aloud the brand name in the store, but once the customer feels the product, they can’t get my boxers out of their mind 😉 

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About Ami

Wingtip Founder & CEO, Ami Arad is the quintessential modern gentleman. He has distinctive taste, an eclectic style, and dresses for every occasion. Ami developed his vision for Wingtip at a young age; even back in high school where four years of speech and debate meant weekends wearing a coat and tie, he was in his element. Years of working in upscale men’s clothing stores and socializing in cigar shops, coupled with his entrepreneurial spirit, inspired Ami to develop Wingtip, a men’s specialty store and private social club.