About a year and a half ago, Wolverine, inventors of a work boot called the 1,000 Mile Boot way back in 1883, decided to reintroduce the boot to the world. Making them in the U.S. of Horween leathers and a goodyear welt construction, the brand lit up the blogosphere with a powerful two-fer: heritage brands are all the rage, as is anything being made in America. Wolverine has both going for it.
So with some strong buzz and a great product, Wolverine was our fastest growing brand in 2010 and the momentum has continued into this year. Apparently, Wolverine noticed too so that when it came time for us to spread our wings into a bigger store, they stepped up to the plate on a big scale.
Within a month, we went from "we’ll come to check out our new location" to "we’ve built you custom fixtures that will be installed 2 days before your Grand Opening!" The photos won’t really do justice to the setting, and text will do even less, but for the sake of making a list, it features: custom cabinetry to display the boots including back-stock hidden behind chalkboard doors, old school tools, a work bench, a shoe shine stand (or boot shine stand?), old barrels, reproductions of vintage ads, beautiful photography, and a separate display area for their 1883 line.
We’ve been proud to sell the Wolverine 1,000 Mile Boot collection, and now we have a setting worthy of the product. We hope you’ll have a chance to pop in and see it.