On the rare occasion I have time to give someone a proper tour of Wingtip, one of the questions often asked is, "Who comes up with these ideas?" The simple answer is: if I see something I want, it’s likely something our members would want too. They may not know they want it yet, but chances are they will.
So this is a quick case study in my sick & twisted mind:
1. While visiting a factory in Toronto 2 weeks ago, Iron Man was playing on TV. I’ve already seen it a couple dozen times, but not since we opened the club a year ago. There’s a scene where Obadiah Stane is watching the news in his obscenely plush den wearing a silk robe over pyjamas. "Gosh," I thought, "I should have been a military industrialist."
2. Earlier that same week, at Market, I picked out a couple silk robes from Derek Rose to bring in for spring 2012 along with some great boxers, pyjamas, and robes. All for the store.
3. In the spirit of the Pocket Square Library which already exists at Wingtip, and the Cufflink Library which launches in late September, I realized that members would be more inclined to purchase a silk robe for themselves if they could just experience the act of lounging in one. Like Obadiah. And since a silk dress gown is normally worn over clothes anyways (usually, but not always, pyjamas), what if we had robes in sizes Small to XX-Large for members to throw over their dress shirt & slacks if they want a little over-the-top Playboy-Mansion-without-the-bunnies-like lounging at the end of a hard day?
4. I should send an email to Derek Rose with the idea and see if they can help. Fortunately, our account executive and Sacha Rose (Derek’s son who runs the business) have both been to Wingtip so they understand the premise, and next thing you know, I’ve got photos of 5 robes –Small to XXL — that will be shipping to the club for members in need of self-pampering.
Crazy? Brilliant? I contend it’s both!