The Tyranny of “Wrinkle-Free” Shirts

Put This On forwards this article from Slate, a hit piece on "no-iron shirts". There isn’t anything in the article I would disagree with, other than as a retailer, we have customers come in pretty much daily asking for wrinkle-resistant shirts. It sounds great; who wouldn’t want a shirt that doesn’t wrinkle?

The no-iron shirt may be the greatest fashion crime of our age. A grotesque invention, it is the satanic love-child of chemistry and retailing, combining all the worst qualities of plywood, vinyl, and embalming fluid in a garment that would be more at home in the Spanish Inquisition than the cubicles of the modern workplace.

Personally, I have only ever owned one: an old Eton sport shirt bought a decade ago which I liked a lot. But I guess the purist part of me has always believed that dress shirts should be cotton. All cotton. Period. 

So the question now: do we remove the couple dozen EZ-Iron swatches from our custom box?

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Wingtip Founder & CEO, Ami Arad is the quintessential modern gentleman. He has distinctive taste, an eclectic style, and dresses for every occasion. Ami developed his vision for Wingtip at a young age; even back in high school where four years of speech and debate meant weekends wearing a coat and tie, he was in his element. Years of working in upscale men’s clothing stores and socializing in cigar shops, coupled with his entrepreneurial spirit, inspired Ami to develop Wingtip, a men’s specialty store and private social club.