Why is Stuff 27% Off Today?

Today is Day 3 of our "Risk/Reward Sale" which means seasonal items are now marked down 27%. Why 27%?

Every year, after the holidays, we begin a SALE to clear out Fall’s merchandise before Spring starts arriving. Every few weeks, the discount would increase but there would be less to choose from. This year, we’re doing things a little different with a SALE we’re going to refer to as the Risk/Reward Sale.

The "Reward" part is the transparent increase in the discount each day of 1%. The markdown started at 25% on Monday, increased to 26% yesterday, and
now 27% today. You can probably guess where it will be tomorrow.

Why would anyone buy today when it will be cheaper tomorrow or next week or the week after that? Well, that’s the "Risk" part. There are others out there that find 26% off a Peter Millar cashmere sweater or Bills Khakis corduroys to be a great deal, and in most cases, we only have 1 item left in any size & color combination. So if you wait for greater savings, you’ll surely be browsing a smaller selection.

And don’t forget: you can now accrue points good for store credit on sale merchandise you buy (although points cannot be redeemed for sale merchandise). Read all about the very generous Frequent Flyer program we launched last month that earns you 10% back in store credit for qualifying purchases. Enroll at the first step of Checkout. 

Shop the Risk/Reward Sale now…

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