The Hollywood Reporter Puts Business Casual on Notice

Hollywood Reporter ST Dupont TiebarThis was written a few months ago, but it’s a harbinger of good things to come. We think you’ll appreciate the trend piece too.

Excerpt from THR: “Men’s fashion in Hollywood went all sideways when studio execs and agents started aping the style of Silicon Valley entrepreneurs during the first Internet go-round of the late ’90s. While the Ovitzian Armani slouch suits that had come before weren’t my thing, they were far better than the Jobsian mock turtles and jeans that ended up taking their place.

Today, a complicated and contracting movie marketplace, a dearth of scripted series and tough economics at the box office and in the world writ large have accelerated a move back to grown-man style, a trend that started with the advent of Mad Men and has made tailored clothing seem right again. Serious times and serious business require a look that isn’t built around sneakers and ball caps…

Whether you’re at Soho House, the Coffee Bean on the Sony lot or commissaries on either side of the hill, you see more execs, producers and reps dressing like they mean it. Brooks Brothers suits and shell cordovan wingtips are cool again.” Read the rest

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