It’s been tough keeping this boot under wraps. But the day is here.
At left, Ami gets his new pair of 744s shined by Kea Lani, our new in-house shoe shiner. You might wonder why you would get a brand new pair of shell cordovans shined, but just yesterday Lani told us that after a shine, ‘If the shoe doesn’t look better than when it came out of the box, then I’m not doing my job.’
Wolverine will be with us today from 4pm–8pm to celebrate the release of the 744 LTD in Horween shell cordovan leather. There are only 1000 pairs of these boots worldwide, and today many of those boots will be released into the wild.
Need another reason to visit? How about a complimentary shine?
We hear it all too often: “Do you still have that limited edition Wolverine 721 shell cordovan boot in stock?”
Sadly, no. They have gone the way of the buffalo.
But, on Thursday 9/20, at a trunk show at the new Wingtip (550 Montgomery), Wolverine will unveil the 744, which is the 721’s successor. You can see the teaser image at left, with the rich brown hue and scalloped cap toe, but that’s all we can show you for now.
A couple other details: These boots are made from Horween Leather Company’s Shell Cordovan No. 449 and there will be 1000 pairs available–worldwide.
If you missed the 721, you’ll want to be just about first in line for the 744.
The leather industry booms as an offshoot of the area’s meatpacking trade. Tanneries line the north branch of the Chicago river. An immigrant from Ukraine named Isadore Horween sees an opening and establishes I. Horween and Co.
At the peak of the industry there were around two dozen tanneries. But a century later, only one of them remains in Chicago–Horween Leather Company. It doesn’t hurt that they have demanding repeat clients like the NFL and the NBA.
The process is like this: Horween hangs the hides to cure, removes the fur, softens them in vats, cuts them to size, then ships the tanned hides uptown to Wilson Sporting Goods, where the leather is embossed for better grip. Then the game ball is snapped, and, finally, your favorite QB makes a 4th-down conversion to win the game.
No, we’re not going into sporting goods sales; we like the way Horween leather feels on our feet, and around our waists. Some of you do too. Those Wolverine 1000-mile boots
? Also made from Horween leather. And now we’re offering Horween leather belts from W. Kleinberg