While we are neck deep in construction, with Heidi keeping a close eye on proceedings (above), we also have some exciting updates on the Grand Opening Party, which will be Thursday, September 27th. As you may know, the event will take place all day in the store from 10am – 6pm. Many of our vendors will be [...]
Tag Archives: Michael Toschi
Free Cedar Shoe Trees with Every $250+ Pair of Shoes
January 20, 2012
Much of my inspiration for On The Fly was born of my own frustrations when shopping for myself. And don’t get me wrong, I loved the stores where I shopped. But there were always little things, nagging frustrations, pet peeves, that made me think: “if I ever have a store of my own, I’d do [...]
It’s Good to be King
November 23, 2011
On the drive home for Thanksgiving, I stopped by the Michael Toschi warehouse to pick up some shoes for customers, when the Warehouse Manager said he had some things he wanted to show me. Lucky for me, I happen to be a size 9, which is their sample size. Tonight, he showed me some prototyped [...]
Why On The Fly, Part I
June 27, 2011
I’m in Scotland for the next two weeks, which, ironically, will likely mean I’ll have more time to blog than when I’m at the store. True to form, I waited till the morning of the trip to start packing, which reminded me in part* why the company is called "On The Fly." I am not [...]
Questions for Michael Toschi of Michael Toschi International
April 13, 2011
In case you haven’t heard, Michael Toschi, the Founder & CEO of Michael Toschi International, will be attending our new store’s Grand Opening Party this Friday. As he continues to stonewall the mainstream media, we plan to use the opportunity to get the straight answers to some tough questions. To wit: Your given name at [...]
The Problem When You Have Too Many Shoes
July 20, 2010
Don’t get me started on furniture I want to design for the 112 guys like me in the U.S. that own 50+ pairs of shoes. At this point, I have shoes in the closet, under the bed, beside the bed, and my favorites in a hyperbaric chamber. Today, after stopping in the Michael Toschi store [...]
Shameless Salesmanship: Exposed
April 1, 2010
Rather than provide an example of my own shameless salesmanship — which I’m happy to do on a regular basis going forward — I thought I’d expose what is quickly becoming a minor pet peeve of mine: the elusive "shoes that go with jeans and a suit". To men that don’t like to shop, or [...]
Boots are Pure Upside
January 16, 2010
As you might imagine, we get a fair amount of middle-aged men that come into our store because their wives told them they need to buy some new clothes. About a third of the time, they?ve been told they need to get something better for work; and, two-thirds of the time, they?ve been told they [...]
After-Christmas Sale Begins in Earnest
January 7, 2010
Just about every clothing store on the planet tends to go on sale after Christmas, but only the really bold wait till the 7th of January to announce their sale (technically, many items did go on sale on December 26th, we just didn’t announce it). Without much further adieu, our SALE is on! There are [...]






August 10, 2012
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